Challenge — Puzzle on Deconstructive Type
The mandate was to create a three-dimensional puzzle based on the deconstructive typography movement. It was made possible by paper engineering, packaging, and conceptual skills. The challenge was to work exclusively using paper and adhesive materials.
Insight — Two Sides of the Movement
Through this three dimensional structure, the goal was to show the two sides of deconstructive typography: the legacy of the 90s’ chopped up typography and the more contemporary, clean side reflected in more recent designs. The targeted demographic consisted of individuals in or having an interest in the design field that would collect such items.
Outcome — Pyramids with Character
Deconstructive typography was represented through a pyramid shape assembled with triangular and square pyramids. The entire game exists above a sturdy paper base and is held together by a pyramidal cover. On a visual note, the red, black, and white palette complements the boldness of the movement and adds character to the shapes and textures.