Jazz festival promo typography design

Montreal Jazz Festival

2019

Motion Graphics
Promotional

Challenge — Promoting Montreal Jazz Festival

The goal was to create a promotional video for Montreal’s Jazz Festival using motion graphics. To complete the brief, this project called for After Effects, Photography, and sound editing skills.

Insight — Culturally Diverse

After researching the jazz festival, it was apparent that they wanted to be seen as a cultural, diverse music festival that embraced every genre of jazz and musicians from every origin. They needed a promo that reflected their exciting outdoor summer shows but that represented their spirit of inclusivity.

purple hands playing trumpet with typographyyellow hands with artist's nameyellow hands repeat with date blue hands playing drums

Outcome — Odd. Free. Colorful.

The ultimate video was composed of hands playing different instruments, hands of every color, of every origin. The visuals were also paired with sounds from common jazz instruments that didn’t adhere to any particular genres: these combinations of odd sounds and colorful imagery reflects the free, improvised soul of jazz music at its root.

purple hands playing trumpet